Top 50 Advertisers by Media Value in August 2008

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
August 2008
Position Advertiser Media Value
($000)
Sector
1 Scottrade: online 24,773.4 Fin
2 Lendingtree.com 16,832.9 Fin
3 HomePages.com 12,421.3 Class
4 Scottrade Stock Brokerage: consumer services 10,469.4 Fin
5 Classmates Online 8,777.6 Misc
6 Verizon Wireless 8,168.9 Tech
7 Sprint Mobile Broadband 7,813.9 Tech
8 Verizon FiOS: TV cable service 7,657.0 Tech
9 AT&T Wireless 7,544.9 Tech
10 University of Phoenix: online 6,967.2 Edu
11 TD Ameritrade Brokerage: consumer services 6,952.1 Fin
12 E-Trade Financial 6,950.3 Fin
13 Netflix 6,819.4 M/E
14 Norwegian Cruise Lines 6,515.9 T/H
15 TD Ameritrade Brokerage 6,118.4 Fin
16 UPS: domestic and international 5,964.7 Misc
17 LowerMyBills.com 5,840.7 Fin
18 Microsoft Windows Vista 5,069.2 Tech
19 E-Trade Financial: consumer services 5,018.2 Fin
20 Sprint Wireless 4,821.4 Tech
21 University of Phoenix 4,786.0 Edu
22 Amazon.com 4,766.8 Ret
23 E-Trade Securities LLC: corporate promotion 4,703.5 Fin
24 Monster 4,543.5 Class
25 Capital One: Orbitz personal Visa card 4,379.6 Fin
26 Chevrolet full line: various domestic autos and trucks 4,269.8 Auto
27 Samsung Instinct 4,182.8 Tech
28 CBSSports.com 4,050.2 M/E
29 Pogo.com 3,766.7 M/E
30 Health.com 3,709.6 H/F
31 Overture Films: Traitor 3,629.4 M/E
32 Obama for President 3,490.5 Misc
33 Fidelity Brokerage Services: consumer services 3,461.5 Fin
34 T-Mobile Int’l.: recruitment 3,432.2 Tech
35 WebMD 3,318.0 H/F
36 T-Mobile 3,293.7 Tech
37 Pepcid Complete 3,230.7 H/F
38 BlackBerry 3,172.6 Tech
39 Motley Fool 3,069.4 M/E
40 Bank of America: free consumer checking 3,043.7 Fin
41 UPS: international 2,897.3 Misc
42 Medifast 2,891.6 H/F
43 TradeKing 2,890.5 Fin
44 Verizon FiOS: ISP/phone 2,874.7 Tech
45 ShareBuilder.com 2,772.2 Fin
46 Target.com 2,747.1 Ret
47 Land Rover vehicles: various European trucks 2,745.9 Auto
48 PredictoMobile 2,693.4 Tech
49 Stubhub 2,661.3 Ret
50 Bankrate.com 2,626.7 Fin
GRAND TOTAL $275,597.7
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in July 2008

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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