Comet Systems, makers of the patent-pending cursor changing technology, said its Comet Cursor has logged its 10 millionth unique user after one year, and is adding a new user every 1.4 seconds.
Interestingly, Comet Systems has not purchased a single advertisement.
“We’ve built our success around a ‘viral marketing’ model. Web developers have seen the cursor live on other sites, and quickly adopted it as their own,” said Jamie Rosen, president of the company.
Comet Cursor is a patent-pending, rich media technology that lets Web sites and Web advertisers display a customized graphic or animation in place of the conventional “arrow” cursor.