Habeas has signed seven new email filtering solution providers to its Sender Warranted E-mail (SWE) service, which was developed to “help solve the issue of email over-filtering.” The new participants include Apache James, ESCOM, Group Mail, Spamcounterstrike, Spamfire, Spamnix and TMDA.
The service works by trademarking and copyrighting a unique set of lines, known as the warrant mark, which is embedded in the headers of outgoing email. “Warrant-marked” email will be recognized as legitimate by those ISPs and filters that have opted in to the Habeas service, a process also sometimes known as “white listing.” The Habeas SWE service is already recognized by spam filters such as SpamAssassin, Mailshell, Mail-Filters.com, iHateSpam, SpamBouncer and Cybersitter.
Canadian interactive agency ninedots has appointed Ken MacLean as director of its Nike and FedEx accounts and David Barclay as director of business development. MacLean has overseen creative work for brands such as Nestle, McDonalds and K-Swiss during stints at Symcor, Marketize and Cyberplex. Barclay was most recently associate director of business development for Modem Media.
Interactive marketer RareMethod has acquired 25 percent of Idea Machine, a Canadian strategic marketing and web development firm. Calgary-based Idea Machine counts Coca-Cola, Kellogg’s, Jones Apparel Group and Cadillac among its clients. The firm was also named one of the top 10 Canadian digital agencies for 2002 by Marketing Magazine.
For more breaking news on account action and executive moves, visit ChannelSeven.com.
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
In this week’s #ClickZChat, we talked about location marketing, NFC, beacons, and their usefulness for marketers. I’ve pulled together as many stats relating to ... read more
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along ... read more