Efficient Frontier Is Latest Agency to Reduce Headcount
Bay Area search firm adds to grim tally of digital agencies slashing positions.
Bay Area search firm adds to grim tally of digital agencies slashing positions.
Bay Area search agency Efficient Frontier has laid off numerous employees, including in its account services and sales departments.
According to people familiar with the company, the layoffs do not appear related to the loss of a particular client. Rather, they say Efficient Frontier may have overstaffed following a hiring spree that started last year.
ClickZ was not able to confirm the exact number of layoffs, and Efficient Frontier declined to comment for this story. However the agency cut at least six employees in its Sunnyvale, CA headquarters, according to one source.
In a statement, the privately-held agency noted it employs over 200 people globally and manages above $750 million in spending, and it claimed its business has grown faster than the search marketing category as a whole.
“We expect it to continue to do so,” the statement said.
Efficient Frontier joins a growing pack of interactive agencies and technology firms that are shedding employees as the economic picture deteriorates. Last week Razorfish eliminated 50 jobs in its New York office, and Dallas-based IMC2 and New York-based Inform Technologies have also let people go.
See ClickZ’s complete tally of digital marketing jobs eliminated as a result of the souring economy in the ClickZ Layoff Tracker.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article