IPVoice.com Initiates National Ad Campaign for Calling Cards
A new voice-over-IP company kicks off a print ad effort.
IPVoice.com, Inc. said Thursday that the company will begin a print advertisement campaign to coincide with the launch of several IPVoice.com calling cards.
Spending for the campaign wasn’t disclosed.
The ads will appear in USA Today starting this month and additional ads will appear in Business International this September. The USA Today ads will help penetrate the market domestically while the ads in Business International will allow greater access to the European market.
The advertisements will promote IPVoice calling card products — Flat25 Calling Card, Flat5 Calling Card and IPVoice International Calling Card. Customers are able to access the network from both Canada and the United States. Along with a description of the calling cards, the ads will give examples of rates the public can expect to pay. In addition, IPVoice will also unveil a new customer service number for consumers to call when ordering the cards.
“Not everyone has access to the Internet, so this gives us a chance to reach a much wider audience in the United States and Canada, as well as the international market,” says Michael Scott, vice president of sales and marketing for IPVoice.
For IPVoice, this is just the start. Upon assessment of the success of these ads, IPVoice will begin a national advertising campaign as other products are ready to launch. This campaign will eventually culminate in the announcement of the launch of the Flat25 Residential Calling Plan. The Flat25 allows customers to make unlimited long distance phone calls over the Internet through IPVoice’s gateways for a flat fee of $25 a month without having to own a computer. Such a calling plan would add momentum to IPVoice’s phoning products TrueConnect and SuperConnect, which allow users to conduct real-time, two-way voice communication over the Internet.
