Advertising Placements by Industry and Top Sponsored Links, November 2006
Advertising Placements by Industry and Top Sponsored Links, November 2006
Advertising Placements by Industry and Top Sponsored Links, November 2006
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.
Advertising Breakdown by Industry, October and November 2006 | |||
---|---|---|---|
Industry | Total Impressions November 2006 (M) |
Total Impressions October 2006 (M) |
Change From Previous Month (%) |
Automotive | 7,923.8 | 8,475.4 | -6.51 |
Business-to-business | 6,799.2 | 6,368.6 | 6.76 |
Consumer goods | 13,573.3 | 7,922.0 | 71.34 |
Entertainment | 10,810.3 | 11,823.0 | -8.57 |
Financial services | 69,455.1 | 80,385.2 | -13.60 |
Hardware and electronics | 6,435.4 | 7,318.4 | -12.07 |
Health | 5,668.3 | 5,713.1 | -0.78 |
Public services | 23,312.7 | 24,264.8 | -3.92 |
Retail goods and services | 52,959.0 | 52,758.2 | 0.38 |
Software | 4,337.7 | 3,360.4 | 29.08 |
Telecommunications | 25,690.0 | 25,907.3 | -0.84 |
Travel | 9,432.4 | 7,552.3 | 24.89 |
Web sedia | 64,120.0 | 58,264.2 | 10.05 |
Source: Nielsen//NetRatings, 2006 |
Advertising Breakdown by Ad Unit Types, November 2006 | |||||
---|---|---|---|---|---|
Industry | Flash, Generic (M) | Rich Media (M) | Sponsored Link (M) | Standard Image (M) | Standard Image/Text Link (M) |
Automotive | 3,735.3 | 512.5 | 305.7 | 2,521.2 | 849.1 |
Business to business | 972.8 | 203.3 | 2,215.4 | 2,387.1 | 1,020.4 |
Consumer goods | 4,015.7 | 711.8 | 1,926.5 | 5,420.1 | 1,499.2 |
Entertainment | 5,973.4 | 526.9 | 472.0 | 2,372.9 | 1,465.0 |
Financial services | 11,639.5 | 414.6 | 4,130.4 | 13,135.3 | 40,135.3 |
Hardware and electronics | 2,803.5 | 426.7 | 408.5 | 1,348.4 | 1,448.2 |
Health | 2,344.2 | 414.2 | 1,112.9 | 1,543.1 | 253.9 |
Public services | 5,853.1 | 94.5 | 1,354.1 | 3,430.2 | 12,580.7 |
Retail goods and services | 9,374.2 | 2,083.9 | 12,127.7 | 11,073.3 | 18,300.0 |
Software | 2,028.4 | 222.0 | 823.8 | 748.7 | 514.8 |
Telecommunications | 10,414.0 | 285.5 | 642.0 | 7,865.3 | 6,483.2 |
Travel | 3,843.5 | 283.7 | 2,320.7 | 2,192.6 | 791.9 |
Web media | 9,808.0 | 196.9 | 13,044.6 | 12,041.4 | 29,029.1 |
Source: Nielsen//NetRatings, 2006 |
Top 25 Companies by Sponsored Link Impressions, November 2006 | |||
---|---|---|---|
Company | Sponsored Link Impressions, November 2006 (M) | Sponsored Link Impressions, October 2006 (M) | Change From Previous Month (%) |
eBay | 3,068.0 | 2,953.2 | 3.89 |
NexTag.com | 706.4 | 685.6 | 3.04 |
GUS Plc. | 696.3 | 996.6 | -30.13 |
Pickamortgage | 656.8 | 866.6 | -24.21 |
Amazon.com | 543.6 | 552.5 | -1.60 |
Cendant Corp. | 521.7 | 218.4 | 138.89 |
Target Corp. | 372.6 | 352.7 | 5.66 |
BizRate.com | 371.8 | 348.7 | 6.64 |
Time Warner Inc. | 346.5 | 411.1 | -15.71 |
Shopzilla International | 332.0 | 348.9 | -4.84 |
Wal-Mart | 318.4 | 82.5 | 285.75 |
Yahoo Inc. | 312.5 | 295.7 | 5.68 |
Capital One Financial Corp. | 296.1 | 271.0 | 9.25 |
World Vision | 276.4 | 575.1 | -51.93 |
InterActiveCorp | 254.3 | 322.9 | -21.25 |
Vonage Holdings Corp. | 250.2 | 159.8 | 56.59 |
Overstock.com | 210.9 | 182.6 | 15.47 |
Eastman Communications Inc. | 199.2 | 213.3 | -6.58 |
Scottrade Inc. | 182.4 | 168.5 | 8.25 |
cheapflights.com | 175.8 | 27.9 | 530.93 |
GAIN Capital | 169.1 | 111.0 | 52.39 |
The News Corporation Ltd. | 161.0 | 77.0 | 109.42 |
Smarter.com | 159.7 | 172.8 | -7.60 |
Orbitz | 157.1 | 307.6 | -48.94 |
Business Financial Publishing | 153.4 | 193.5 | -20.73 |
Source: Nielsen//NetRatings, 2006 |
Top 25 Companies by Top Three Search Terms, November 2006 | |||
---|---|---|---|
Company | Search Term 1 | Search Term 2 | Search Term 3 |
eBay | ebay | yahoo.com | games |
NexTag.com | ipod | tracfone | ipods |
GUS Plc. | free+credit+report | credit+report | karaoke+revolution +party+bundle+for +playstation+2 |
Pickamortgage | refinance+a+house +with+bad+credit |
1%+mortgage | mortgage+payment |
Amazon.com | amazon.com | toys+r+us | playstation+3 |
Cendant Corp. | american+airlines | car+rental | rental+cars |
Target Corp. | target.com | pokemon | recipes |
BizRate.com | wii | nintendo+wii | transfer+dvd +to+vhs |
Time Warner Inc. | mapquest | games | maps |
Shopzilla International | halloween+costumes | pumpkin+faces | prom+dresses |
Wal-Mart | black+friday | playstation+3 | wii |
Yahoo Inc. | transfer+dvd +to+vhs |
ups | monster.com |
Capital One Financial Corp. | credit+cards | www.capitalone.com | capitalone.com |
World Vision | aids+in+africa | cambodia | ethio+news |
InterActiveCorp | expedia | travel | match.com |
Vonage Holdings Corp. | verizon | comcast | verizon+dsl |
Overstock.com | ebay | amazon.com | ebay.com |
Eastman Communications Inc. | otcbb | stock+analyst +ratings |
otc+insight |
Scottrade Inc. | ebay | quotes | scottrade |
cheapflights.com | southwest+airlines | expedia | travelocity.com |
GAIN Capital | e-currency+trading | exchange+rate | currency+exchange |
The News Corporation Ltd. | prison+break | nfl | family+guy |
Smarter.com | senior+camping +discounts |
occult+jewelry | sheffield+dish+ cover+rectangular |
Orbitz | american + airlines | orbitz | cheap+tickets |
Business Financial Publishing | stock+splits | marketwatch | louis+navellier |
Source: Nielsen//NetRatings, 2006 |
View: Advertising Placements by Industry and Top Sponsored Links, October 2006
Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
Definition of Terms