Interior design wall covering company D.L. Couch selected Young & Laramore and Here There Be Monsters. Here There Be Monsters, Young & Laramore’s interactive arm worked jointly with its parent to build an interactive Web site and ad campaign. The campaign launch coincides with the NeoCon World’s Trade Fair, a interior design industry trade show.
Mediaedge:CIA was selected as agency of record by Activision Blizzard. The video game publisher will use MEC for media planning and buying globally.
Bliss chooses SheSpeaks to launch its Best of Skintentions daily moisturizer. The beauty brand will use the word-of-mouth marketing network and women’s insight network to launch its new moisturizer. It will create a sampling and word-of-mouth initiative across social media channels over the summer.
Collective Media hires former Yahoo Automotive executive. Brian Elliott was named director, automotive category and will lead the Detroit office overseeing sales operations and client management of the firm’s automotive clients. He was previously director of Yahoo’s automotive category.
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
In this week’s #ClickZChat, we talked about location marketing, NFC, beacons, and their usefulness for marketers. I’ve pulled together as many stats relating to ... read more
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along ... read more