Hulu Continues to Grow Share of Video Streams in February

Long-form video site Hulu continued to grow its share of the online video streaming space in February, with users streaming a record amount of video during the course of the month, according to data from comScore.

The measurement company estimates the average viewer consumed 2.4 hours of content from the site during the month, and that it accounted for 3.2 percent of all videos streamed in that period – up from a 2.8 percent share in January.

Google also continued to grow its dominance of the market, increasing its share of videos to 42.5 percent, up from 39.5 percent the prior month. Microsoft and Yahoo sites also grew their share of streams, month-over-month.

Top U.S. Online Video Content Properties by Videos Viewed February 2010
Property Videos (000) Share of Videos (%)
Total Internet : Total Audience 28,123,542 100.0
Google Sites 11,950,024 42.5
Hulu 912,525 3.2
Microsoft Sites 622,569 2.2
Yahoo Sites 454,761 1.6
Turner Network 317,623 1.1
Viacom Digital 305,155 1.1
Fox Interactive Media 290,181 1.0
CBS Interactive 289,303 1.0
AOL 240,102 0.9
Megavideo.com 188,555 0.7
Source: comScore Video Metrix

Top U.S. Online Video Content Properties by Unique Viewers February 2010
Property Unique Viewers (000) Average Videos per Viewer
Total Internet : Total Audience 174,227 161.4
Google Sites 133,245 93.9
Yahoo Sites 53,523 8.5
CBS Interactive 45,298 6.4
Microsoft Sites 41,886 14.9
Fox Interactive Media 40,053 7.2
Hulu 39,213 23.3
Facebook.com 36,632 5.1
Viacom Digital 35,348 8.6
Turner Network 31,822 10.0
AOL 28,986 8.3
Source: comScore Video Metrix

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