The active at-home Internet audience for the 10 countries tracked by Nielsen//NetRatings increased an overall 0.5 percent from November 2004 to February 2005. This modest growth is somewhat slower than the 1.5 percent growth measured for the same countries from August to November 2004.
Among the leading gainers, the U.K. showed the fastest rise, increasing 11.3 percent from November to February. Continuing a recent trend, Spain added almost 500,000 home users in the same time period. Australia was the third-fastest growing country, adding approximately 276,000 users, a 3.1 percent increase.
Brazil continued to show the fastest decline in at-home surfing, dropping approximately 400,000 users (3.6 percent). Sweden had the second-fastest drop, falling roughly 135,000 home users (2.9 percent). Both countries also had the largest declines in the period from August to November.
|Home Web Use by Country, February 2005|