Nielsen//NetRatings found that the overall at-home global active Internet universe for 12 selected countries swelled by more than 2.8 million users from June 2004 to July 2004, with the largest loss, once again, attributed to the United States.
The UK and Germany posted the largest user gains, while Hong Kong narrowly led in percentage growth. Nielsen//NetRatings says that while some of the growth can be attributed to estimate adjustments, there have also been increased activity levels.
Switzerland measured the highest negative growth, resulting in the loss of more than 210,000 users.
|Active Internet Users by Country, July 2004, Home|
Nielsen//NetRatings has expanded its tracking system to include Internet applications, and calculates active users as the number of people that actually go online in a given month, rather than the number of people with access.
Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting ... read more
Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with ... read more
High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ... read more
Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report from HubSpot shows.