Advertising Placements by Industry and Top Sponsored Links, January 2006

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.


Advertising Breakdown by Industry, December 2006 and January 2007
Industry Total Impressions, January 2007
(M)
Total Impressions, December 2006
(M)
Change From Previous Month (%)
Automotive 5,513.4 7,251.2 -23.97
Business-to-business 7,795.7 5,190.5 50.19
Consumer goods 7,875.3 10,257.7 -23.23
Entertainment 9,352.4 13,422.7 -30.32
Financial services 71,753.9 76,014.7 -5.61
Hardware and electronics 5,073.4 8,087.9 -37.27
Health 7,193.0 5,460.8 31.72
Public services 27,244.9 14,625.1 86.29
Retail goods and services 50,832.8 56,234.3 -9.61
Software 9,731.4 4,012.6 142.52
Telecommunications 23,213.6 34,864.2 -33.42
Travel 7,887.5 7,259.2 8.66
Web media 66,802.1 54,290.4 23.05
Source: Nielsen//NetRatings, 2007


Advertising Breakdown by Ad Unit Types, January 2007 (M)
Industry Flash, Generic (M) Rich Media (M) Sponsored Link (M) Standard Image (M) Standard Image/Text Link (M)
Automotive 2,300.9 438.6 483.1 1,291.7 999.1
Business to business 737.7 127.6 2,583.5 1,883.5 2,463.4
Consumer goods 2,241.1 298.1 3,230.6 1,519.6 585.9
Entertainment 4,991.5 419.7 791.6 2,318.9 830.8
Financial services 12,343.4 341.9 3,241.2 15,844.0 39,983.4
Hardware and electronics 2,849.1 142.7 386.9 927.3 767.4
Health 2,928.3 202.3 1,468.5 2,416.1 177.8
Public services 3,700.7 87.5 1,365.3 3,885.2 18,206.2
Retail goods and services 8,711.3 372.1 14,234.5 11,112.5 16,402.4
Software 4,122.8 92.8 1,703.4 3,010.5 801.9
Telecommunications 12,807.9 808.4 1,077.6 3,336.3 5,183.4
Travel 2,899.0 84.9 2,108.5 1,938.5 856.6
Web media 9,623.1 80.3 18,078.8 14,642.1 24,377.8
Source: Nielsen//NetRatings, 2007


Top 25 Companies by Sponsored Link Impressions, January 2007
Company Sponsored Link Impressions, January 2007 (M) Sponsored Link Impressions, December 2006 (M) Change From Previous Month (%)
eBay 4,630.8 3,871.3 19.62
Google 1,479.7 263.5 461.62
QuinStreet 1,134.7 137.5 725.16
John Wiley & Sons Inc. 738.0 598.7 23.27
Amazon.com 609.7 623.0 -2.14
Experian 594.6 N/A N/A
Singlesnet.com 529.2 64.4 722.21
NexTag Inc.com 465.5 579.4 -19.65
Shopzilla Inc. 435.3 394.5 10.36
BizRate 398.3 407.7 -2.31
Yahoo 386.9 303.7 27.39
Pickamortgage.com 371.0 194.2 91.01
CampusPoint Corp. 361.0 69.5 419.68
Soulmate Calculator 356.3 302.6 17.74
InterActiveCorp 348.4 263.0 32.50
Vonage Holdings Corp. 332.5 408.5 -18.60
Target 282.4 372.9 -24.28
True 273.9 88.4 209.78
Mattel Inc. 271.8 8.7 3,019.88
Smarter.com 266.0 209.4 27.03
Know Much 257.7 127.5 102.16
Waterfront Media Inc. 251.8 37.4 573.51
Terra Lycos SA 244.1 N/A N/A
Shop.com 230.8 203.2 13.60
Info Limited 220.3 133.3 65.23
Source: Nielsen//NetRatings, 2007


Top 25 Companies by Top Three Search Terms, January 2006
Company Search Term 1 Search Term 2 Search Term 3
eBay ebay happy new year posters new year graphics
Google http://www.rte.ie map gmail
QuinStreet quizzes bible college search how to apply false eyelashes
John Wiley & Sons Inc. cliff notes othello summary christian bus tours
Amazon.com aries 2007 chetes oxo garlic slicer
Experian free credit report oxo garlic slicer dell 3115cn mfp color laser printer
Singlesnet.com personals singlesnet.com chatrooms
NexTag Inc.com ipod shine silver wholesale velvet jewelry boxes
Shopzilla Inc. new year graphics street rod parts nintendo ds lite
BizRate new year graphics prom dresses optima batteries
Yahoo monster.com yahoo messenger ups
Pickamortgage.com prestamos para una farm mortgageyes.com residential mortgage product
CampusPoint Corp. jobs in seattle job listings monstertrek
Soulmate Calculator horoscopes poems love quotes
InterActiveCorp airline tickets expedia travel
Vonage Holdings Corp. verizon verizon dsl wireless internet
Target sweet potato pie recipes oxo garlic slicer nylon nylon
True chat chat rooms match.com
Mattel Inc. nelly doll americangirl.com
Smarter.com beth moore bible studies caring for poinsettias pinewood derby cars
Know Much www.nbcpassions.com www.wwe passion-treasure.com
Waterfront Media Inc. baby names exercises to lose weight in upper body diets
Terra Lycos SA email free email free email
Shop.com happy new year posters britney spears guerne
Info Limited become a car dealer in texas broadway discount tickets printer fuses
Source: Nielsen//NetRatings, 2007

View: Advertising Placements by Industry and Top Sponsored Links, December 2006

Nielsen-netratings-sm-225

Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.
  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats – .swf) files used for standard Flash banners.
  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results”).