Top 50 Internet Advertisers by Media Value, July 2009

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Editor’s note: Media value estimated by TNS is based on rate card pricing and does not necessarily reflect true media costs.

Top 50 Internet Advertisers by Media Value,
July 2009
Position Advertiser Media Value
($000)
Sector
1 Scottrade: online 57,593.7 Fin
2 TD Ameritrade Brokerage: Consumer Services 22,311.1 Fin
3 FreeScore.com 17,229.6 Fin
4 Verizon: Consumer Wireless Service 15,224.7 Tech
5 E Trade Financial: Consumer Services 14,684.6 Fin
6 Sprint Wireless Service: Consumer Wireless Service 14,518.6 Tech
7 Netflix.com 14,303.0 M/E
8 Scottrade Stock Brokerage: Consumer Services 14,009.0 Fin
9 LowerMyBills.com 12,637.3 Fin
10 E Trade Financial 11,429.1 Fin
11 Classmates.com 9,170.5 M/E
12 AT&T: Consumer Wireless Service 8,129.3 Tech
13 University of Phoenix 7,644.0 Edu
14 ShareBuilder.com 7,310.4 Fin
15 ClassesUSA.com Adult Education 7,113.7 Edu
16 Directbuy Showroom and Design Centres 5,783.1 Ret
17 Ad Council 5,559.1 Misc
18 K12 Virtual Public Schools 5,383.4 Edu
19 Weight Watchers: Online 4,477.9 H/F
20 Travelocity 4,396.0 T/H
21 Seroquel XR: Bipolar Depression Rx 4,213.4 H/F
22 Bing 4,129.5 M/E
23 FindTheRightSchool.com 3,971.9 Edu
24 TD Ameritrade Brokerage 3,940.2 Fin
25 Bank Of America Home Loans 3,500.1 Fin
26 Lowes Building Supply Store 3,465.7 Ret
27 Charles Schwab 3,447.6 Ret
28 Harry Potter & The Half Blood Prince: Movie 3,433.5 M/E
29 Degrees.info 3,334.4 Edu
30 Travelers: Auto Insurance 3,328.0 T/H
31 Monopoly, Oklahoma Centennial Edition 3,243.9 CPG
32 Directbuy.com 3,185.1 Ret
33 University Of Phoenix 3,109.5 Edu
34 Colorado State 3,087.1 Edu
35 Visa: Personal Credit Card 3,064.3 Fin
36 Identity Guard Service 3,054.6 Fin
37 Norwegian: Cruises 3,019.5 T/H
38 Nutrisystem 2,881.4 H/F
39 Constant Contact Inc. 2,865.8 Misc
40 Superpages.com 2,837.5 M/E
41 Quicken Loans 2,816.9 Fin
42 Best Western Hotels 2,750.2 T/H
43 Amerisave Mortgage 2,749.6 Fin
44 VacationsToGo.com 2,701.6 T/H
45 Volvo XC60: European Crossover Utility Vehicle 2,556.4 Auto
46 FRS 2,551.5 H/F
47 Nuvaring 2,519.9 H/F
48 Dermitage 2,500.6 H/F
49 Dell Studio XPS 16 2,401.1 Tech
50 Dodge Ram Pickup: Domestic Truck 2,392.5 Auto
GRAND TOTAL $351,961
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in June 2009

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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