As it nears the year anniversary of its official relaunch, share of U.S. searches for Microsoft’s Bing has contracted for two consecutive months, according to data from Hitwise. The engine enjoyed three months of consistent growth until February, during which it reached 9.7 percent of searches, but that figure dropped to 9.62 percent in March, and further to 9.43 percent in April.
Year-over-year, however, Microsoft has almost doubled its share of searches from the 5.68 percent its engine represented in April 2009.
Having grown by a surprising 21 percent in March, Ask.com’s share nosedived 37 percent in April, accounting for just over 2 percent of searches overall. Yahoo’s share also dipped slightly, down 1 percent versus March.
Meanwhile, Google’s share grew 2 percent, month-over-month, accounting for almost 72 percent of searches. Year-over-year, Google’s share has therefore dipped by 1.34 percentage points.
|Share of U.S. Searches Among Leading Providers, April 2010|
|Share of Searches (%)|
|Domain||April 2009||March 2010||April 2010||
Month-over-Month Change (%)
Note: Data is based on four-week rolling periods (ending March 27, 2010, and May 1, 2010) from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only.
*Data for April 2009 is for the search.msn.com domain, before it was rebranded Bing.
|Source: Experian Hitwise 2010|
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