Media Metrix, The PC Meter Company in New York City, named Robert G. Ivins as senior vice president and member of the company’s Executive Committee.
He will be responsible for advanced analytics and application development, e- commerce measurement initiatives, special client sector services, and strategic business development.
Ivins is a pioneer in the Web measurement community and a founding member of I/PRO (Internet Profiles Corp.), a provider of site-centric World Wide Web measurement services. As a senior vice president at I/PRO, Ivins focused on developing and delivering Web measurement and analysis tools and was a member of the executive committee. He has extensive experience in marketing, product development, advanced analytics, and consulting services.
Before I/PRO, Ivins worked at Nielsen Marketing Research from 1988 through 1995, where he founded Nielsen’s advanced analytical group.
Media Metrix measures real-time, actual usage of the Web, proprietary online services, computer software, hardware, and other new interactive applications.