WPP Group acquired two Brazilian digital agencies, Midia Digital and I-Cherry, for undisclosed sums. The London-based holding company plans to operate the shops as standalone units for now, according to a Latin America region EVP.
Midia Digital, based in Sao Paolo with 91 employees, offers services including Web development and creative development. Its clients include HSBC, Johnson & Johnson, Brazilian insurer Porto Seguro, and online classifieds site Zap. I-Cherry is a 34-person search agency based in the city of Curitiba with Match.com and Hotels.com among its clients.
The agencies’ combined 2009 revenues were $5.3 million, and WPP estimated their gross assets at $1.5 million. The company did not break out revenue or profit figures for the two agencies .
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
In this week’s #ClickZChat, we talked about location marketing, NFC, beacons, and their usefulness for marketers. I’ve pulled together as many stats relating to ... read more
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along ... read more