Search Engine Results Pages Turn Into Destinations
ComScore study also finds Google increasingly refers traffic to YouTube and other internal channels.
ComScore study also finds Google increasingly refers traffic to YouTube and other internal channels.
Search engine result pages are evolving into destinations as searchers find what they are looking for on these pages.
This trend was detailed by James Lamberti, comScore’s senior vice president of search and media, in a special presentation comScore presented during the “Universal, Blended and Vertical Search” panel at the Search Engine Strategies conference in Chicago.
The number of U.S. Internet user searches has increased over the past three years. In 2006 the annual increase in search queries went up 20 percent. In 2007 there has been a 30 percent increase to over 35 billion searches. That’s an average 52 searches per month per user in 2006 compared to 74 searches per month in 2007.
On Google, the first page of search results had a success rate of 79.6 percent during April through June 2007, up one percent from a year ago, according to Lamberti.
ComScore identified another trend: Google sends a growing amount of traffic to internal channels, such as 173.4 million referrals to its image search and 142.8 million to YouTube.
What do these trends mean for marketers? More creative options, less real estate, higher costs, and more.
Data are derived from comScore’s MegaPanel and qSearch reports. comScore collects data from an opt in panel of Internet users.
click to enlarge |
click to enlarge |
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article