Top 50 Advertisers by Media Value in April 2009
Rankings of the top 50 Internet advertisers by media value in April 2009.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
| Top 50 Internet Advertisers by Media Value, April 2009 |
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|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | Scottrade: online | 57,098.0 | Fin |
| 2 | Sprint: wireless service | 41,421.5 | Tech |
| 3 | Verizon: wireless service | 25,004.4 | Tech |
| 4 | Scottrade Stock Brokerage: consumer services | 21,962.2 | Fin |
| 5 | Sprint: Everything Data Family Plans | 15,496.6 | Tech |
| 6 | AT&T: wireless service | 14,689.1 | Tech |
| 7 | E-Trade Financial: consumer services | 13,980.4 | Fin |
| 8 | American Petroleum Institute: Energy Tomorrow | 12,524.5 | Misc |
| 9 | E-Trade Financial: online | 12,314.6 | Fin |
| 10 | Netflix | 11,035.7 | M/E |
| 11 | Ad Council | 10,383.4 | Misc |
| 12 | TD Ameritrade Holding Corp. | 9,907.4 | Fin |
| 13 | MB Trading Futures Inc. | 9,695.5 | Fin |
| 14 | RadioShack Corp.: online | 9,049.9 | Ret |
| 15 | LowerMyBills.com | 8,609.4 | Fin |
| 16 | ShareBuilder.com | 8,605.9 | Fin |
| 17 | FreeScore.com | 8,424.9 | Fin |
| 18 | Classmates.com | 7,937.6 | M/E |
| 19 | Target.com | 7,684.6 | Ret |
| 20 | Lenovo: Thinkpad | 6,261.0 | Tech |
| 21 | University of Phoenix: online | 6,075.6 | Edu |
| 22 | Kohl’s | 6,067.6 | Ret |
| 23 | VactionsToGo.com | 5,386.2 | T/H |
| 24 | University of Phoenix | 5,200.3 | Edu |
| 25 | Chevrolet Malibu: passenger auto | 4,846.7 | Auto |
| 26 | Best Western International Inc. | 4,795.1 | T/H |
| 27 | Intuit Turbotax: free edition | 4,372.4 | Fin |
| 28 | Nivea For Men: skincare products | 4,330.3 | CPG |
| 29 | LendingTree | 4,299.1 | Fin |
| 30 | Weight Watchers Online | 4,274.3 | H/F |
| 31 | FRS | 4,271.8 | H/F |
| 32 | TD Ameritrade Brokerage: online | 4,203.6 | Fin |
| 33 | Quicken Loans: consumer services | 3,622.5 | Fin |
| 34 | TD Ameritrade Brokerage: consumer services | 3,599.0 | Fin |
| 35 | Classes USA Inc. | 3,584.3 | Edu |
| 36 | Degrees.info | 3,532.9 | Edu |
| 37 | Lawn Doctor | 3,498.1 | Misc |
| 38 | Vonage | 3,486.7 | Tech |
| 39 | Armor All | 3,366.0 | CPG |
| 40 | State Farm Mutual Automobile Insurance | 3,288.0 | Fin |
| 41 | Schering Corp.: Nasonex | 3,213.9 | H/F |
| 42 | Equifax | 3,157.6 | Fin |
| 43 | Hyatt Corp. | 3,150.3 | T/H |
| 44 | The New York Times | 3,115.3 | M/E |
| 45 | CreditCardSearchEngine.com | 3,112.9 | Fin |
| 46 | Progressive Casualty Insurance Co. | 2,976.6 | Fin |
| 47 | Bank of America: consumer checking | 2,958.8 | Fin |
| 48 | Honda Insight Hybrid: passenger auto | 2,898.9 | Auto |
| 49 | GlaxoSmithKline: Boniva | 2,888.8 | H/F |
| 50 | Feeding America | 2,848.2 | Misc |
| GRAND TOTAL | $428,508 | ||
| Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in March 2009 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
