Excite Appoints Senior Vice President of Marketing

Excite Inc. named FredSiegel as senior vice-president, marketing. He will lead Excite's marketingand brand campaign in the next phase of consumer adoption of the Internet, thecompany said.

Excite Inc. named Fred Siegel as senior vice-president, marketing. He will lead Excite’s marketing and brand campaign in the next phase of consumer adoption of the Internet, the company said.

Formerly senior vice president of marketing at QVC, Siegel, 45, took the QVC brand from its No. 2 position in televised shopping to make it the world leader in electronic commerce–from approximately $1 billion in annual revenues to over $2.4 Billion in 1998, Excite said.

“At QVC, Fred mixed brand, event and direct marketing to sell it all to the consumer,” said George Bell, CEO of Excite. “He not only has an understanding of traditional brand-building, but a clear understanding of how to integrate electronic commerce and branding in the real-world to build a loyal consumer–and this is exactly what we need at this point in our brand growth.”

Siegel’s responsibilities will include the strategic development and implementation of all marketing, advertising, promotional and public relations campaigns for the Excite and WebCrawler brands.

Prior to his role at QVC, Siegel served as executive vice president and executive creative director at Ketchum Advertising. Before joining Ketchum, he was senior vice-president, group creative director at the McCann-Erickson agency in New York City.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource