chwHEALTH.com Plans Campaign for New Site

Catholic Healthcare West (CHW), a not-for-profit healthcare system, launched chwHEALTH.com and hired interactive agencyMultimedia Marketing Group to promote it.

The free destination site is an expanded version of CHW’s previous corporate site and includes more dynamic “Your Health” content.

Site visitors can take one of several health risk assessments and receive a detailed personal health profile; mini profiles on fitness, nutrition, stress, sexual health and substance abuse; and a personal health file for storing useful health information online for themselves and their families.

Catholic Healthcare West, a system of 48 hospitals in California, Arizona and Nevada, partnered with First Consulting Group and HealthCentral.com to build the new site.

Billings and details of the ad campaign were not disclosed.

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