As a result of the agreement, Zip2 said it will gain access to Excite traffic and distribute it to its 160 media affiliates, allowing them to leverage their local brands and thus more effectively sell online advertising to local businesses.
The deal marks the launch of a national strategy for Zip2 and is the first of several deals anticipated in the coming months, the company said. Financial terms were not disclosed.
Consumers will have access to more than 16 million local business listings with over 6,000 local Web sites including online shopping specials and coupons through Zip2 and Excite, the company said. The service is scheduled to begin in September.
“Through the Excite Network, Zip2 will now reach a national audience and provide millions of Web visitors with easy access to local business and shopping information,” said Elon Musk, founder and executive vice president of Zip2.
Zip2’s Yellow Pages will also be available at Excite in September 1998.
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
In this week’s #ClickZChat, we talked about location marketing, NFC, beacons, and their usefulness for marketers. I’ve pulled together as many stats relating to ... read more
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along ... read more