Top 50 Advertisers by Media Value in March 2009

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
March 2009
Position Advertiser Media Value
($000)
Sector
1 Scottrade: online 54,557.6 Fin
2 Sprint: wireless service 30,250.6 Tech
3 TD Ameritrade Brokerage: online 28,762.6 Fin
4 Scottrade Stock Brokerage: consumer services 25,681.5 Fin
5 E-Trade Financial: online 21,050.8 Fin
6 TD Ameritrade Brokerage: consumer services 20,435.1 Fin
7 Symantec: Norton Internet Security 2009 17,350.6 Tech
8 Verizon: wireless service 15,050.2 Tech
9 E-Trade Financial: consumer services 14,772.4 Fin
10 Classmates.com 13,736.9 M/E
11 Netflix 13,615.0 M/E
12 FreeScore.com 11,423.5 Fin
13 LowerMyBills.com 10,410.6 Fin
14 American Petroleum Institute: Energy Tomorrow 10,167.2 Misc
15 VactionsToGo.com 10,000.9 T/H
16 Ad Council 9,467.1 Misc
17 AT&T: wireless service 9,155.9 Tech
18 Nivea For Men: skincare products 8,912.0 CPG
19 Sprint: Everything Data Family Plans 8,555.6 Tech
20 Infiniti G: passenger auto 8,450.9 Auto
21 Target.com 8,056.1 Ret
22 Monster 7,857.5 Class
23 Nutrisystem Inc. 7,213.5 H/F
24 ShareBuilder.com 6,641.2 Fin
25 Bank of America: consumer checking 6,465.7 Fin
26 FRS 6,218.5 H/F
27 University of Phoenix: online 6,040.7 Edu
28 Weight Watchers Online 5,193.5 H/F
29 University of Phoenix 5,125.7 Edu
30 Fidelity Brokerage Services: consumer services 5,015.5 Fin
31 Classes USA Inc. 5,011.0 Edu
32 MB Trading Futures Inc. 4,976.9 Fin
33 eBay 4,708.7 Ret
34 Quicken Loans: consumer services 4,683.1 Fin
35 Visa 4,663.1 Fin
36 FindTheRightSchool 4,592.9 Edu
37 Best Western International Inc. 4,561.5 T/H
38 LendingTree 4,374.3 Fin
39 Lenovo: Thinkpad 4,298.2 Ret
40 Degrees.info 4,283.7 Edu
41 Purina FortiFlora 3,963.9 CPG
42 Verizon FiOS TV 3,903.2 M/E
43 Univsion.com 3,879.6 M/E
44 Kohl’s 3,855.8 Ret
45 Ancestry.com 3,774.3 Misc
46 Encore Wynn Las Vegas 3,583.4 T/H
47 Nivea For Men: shaving products 3,477.2 CPG
48 CVS/pharmacy Photo Center 3,291.5 Ret
49 Schering Corp.: Nasonex 3,289.0 H/F
50 Toyota Venza: crossover utility vehicle 3,258.2 Auto
GRAND TOTAL $488,064
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in February 2009

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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