Top 50 Advertisers by Media Value in November 2008
Rankings of the top 50 Internet advertisers by media value in November 2008.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
| Top 50 Internet Advertisers by Media Value, November 2008 |
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|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | Humira | 26,533.5 | H/F |
| 2 | Scottrade: online | 25,032.0 | Fin |
| 3 | SquareTrade Service: online | 15,116.3 | Fin |
| 4 | Dell Studio 15: computer products direct | 14,817.9 | Tech |
| 5 | StubHub | 11,473.3 | Ret |
| 6 | Scottrade Stock Brokerage: consumer service | 10,922.8 | Fin |
| 7 | Vacations to Go Travel Services: online | 10,816.1 | T/H |
| 8 | Netflix | 8,907.4 | M/E |
| 9 | AT&T Wireless | 8,237.5 | Fin |
| 10 | TD Ameritrade Brokerage: consumer service | 7,490.1 | Fin |
| 11 | Target.com | 7,354.7 | Ret |
| 12 | Circuit City Store: consumer electronics | 6,903.0 | Ret |
| 13 | TD Ameritrade Brokerage: online | 5,691.6 | Fin |
| 14 | E-Trade Financial: online | 5,657.2 | Fin |
| 15 | Richardson School | 5,582.5 | Edu |
| 16 | Ad Council | 5,391.0 | Misc |
| 17 | 1-800-Flowers.com | 4,951.2 | Ret |
| 18 | Sprint Wireless Service | 4,830.6 | Tech |
| 19 | Lowes Building Supply Store | 4,701.4 | Ret |
| 20 | Circuit City Store: online | 4,698.5 | Ret |
| 21 | Shaun White: online | 4,559.5 | M/E |
| 22 | Comcast Shopping: online | 4,553.1 | Ret |
| 23 | E-Trade Financial: consumer services | 4,524.4 | Fin |
| 24 | Classmates.com | 4,219.8 | Misc |
| 25 | Dell XPS M1530: computer products direct | 3,918.5 | Tech |
| 26 | Verizon Wireless Service | 3,647.3 | Tech |
| 27 | ClassesUSA.com adult education online | 3,609.1 | Edu |
| 28 | Homepages.com Realty | 3,538.7 | Class |
| 29 | Toyota Corolla: Asian passenger auto | 3,464.6 | Auto |
| 30 | Charles Schwab: consumer services | 3,171.3 | Fin |
| 31 | LowerMyBills.com | 3,094.2 | Fin |
| 32 | YellowBook.com | 3,057.4 | Class |
| 33 | Zurich HelpPoint: financial products and services | 2,963.6 | Fin |
| 34 | CBS Sportsline Mobile | 2,927.4 | M/E |
| 35 | Sony Cyber-shot: digital camera | 2,904.3 | Tech |
| 36 | Capital One Small Business Solutions | 2,899.1 | Fin |
| 37 | Acura TL: Asian passenger auto | 2,780.3 | Auto |
| 38 | Investopedia.com | 2,734.9 | Fin |
| 39 | JCPenney | 2,680.8 | Ret |
| 40 | EDS Business Service | 2,573.4 | Tech |
| 41 | Chevrolet Silverado: domestic truck | 2,464.4 | Auto |
| 42 | PBS TV station | 2,419.8 | M/E |
| 43 | Fidelity Brokerage Services | 2,388.9 | Fin |
| 44 | ConsumerInfo.com | 2,375.6 | M/E |
| 45 | Intel Corp and Sony: coop | 2,373.9 | Tech |
| 46 | Chevrolet Full Line: domestic autos and trucks | 2,289.2 | Auto |
| 47 | Chevrolet Malibu: domestic passenger auto | 2,280.6 | Auto |
| 48 | LendingTree: mortgage | 2,171.7 | Fin |
| 49 | Independence Blue Cross: medical insurance | 2,074.2 | Fin |
| 50 | GMC: domestic trucks | 2,081.5 | Auto |
| GRAND TOTAL | $285,850 | ||
| Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in October 2008 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
