ExpoTV Launches Video Product Reviews

Users create and rate the content, and top producers will share in ad revenues.

Expo Communications has launched a consumer-generated video product review site at ExpoTV.com, to be supported by advertising and a revenue-sharing arrangement with content producers.

The “videopinions” are one- to three-minute clips that cover a range of consumer products. Users are able to rate the clips on the site for usefulness, and comment on each review. Beginning this month, the top vote-getters will get paid $0.01 every time their clip is played.

Seeing who’s giving a review makes it more relevant to users, since they get an idea whether the person is someone they can relate to, according to Daphne Kwon, CEO of Expo Communications, parent company of ExpoTV.com.

“It’s nice to see who the reviewer is, it strips away the anonymity,” Kwon told ClickZ. “We all know that on the Internet, LonelyGirl15 is often really LonelyMan51.”

Submitters are given wide leeway in what the reviews will talk about, but mature content, extremist views, and other salacious content is not allowed. Content of that type is usually flagged by others in the community right away and removed, Kwon said.

“Unlike most video-sharing sites, ours is not built to celebrate that kind of content,” Kwon said. “People coming to our site are doing product research, looking for information.”

That family-friendly attitude is appealing to advertisers too, Kwon said. Many advertisers who have been trying to get involved with consumer-generated media have shied away from video-sharing sites like YouTube, because they’re afraid of putting their brand in that environment.

Advertising consists of performance-based banners and links on the ExpoTV site. Pre-roll ads are planned to appear in certain categories in coming months. ExpoTV is also opening up opportunities for product manufacturers to contribute video, which will be clearly marked as sponsored content.

ExpoTV content is distributed on AOL Video, Google Video, and through a deal with About.com. The About.com deal also includes distribution of About-produced expert videos on ExpoTV. ExpoTV is also available as a video-on-demand channel through several cable TV providers.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource