IC Systems to Launch TV-like Web Ad App

IC Systems in Santa Ana, CA said it has developed a full screen, broadcast-style ad technology that will debut soon with messages from an unnamed national fast- food chain.

IC Systems in Santa Ana, CA said it has developed a full screen, broadcast-style ad technology that will debut soon with messages from an unnamed national fast- food chain.

The new app is called the IC (for Internet Commercial) Systems method and requires no plugins. “The narrow banner ads and the click-through methodology common to them, is not appealing to major brand advertisers,” said Tom Amon, CEO of IC Systems.

IC said it has perfected a patent-pending technique to achieve full-screen television-style advertisements that are sought by leading marketers of soft drinks, fast-food restaurants, national department stores, mass merchandiser chains and other institutional-type advertisers.

Amon said that IC ads offer the lowest possible CPM available (specifics were not disclosed) covering “the full universe of customers who are known to maintain product allegiance.” He said a user can’t bypass the full-screen ad because of IC Systems’ unique commercial firewall protection, and that no special programming is required to existing content.

“The system substantially controls the viewing process when a viewer links to an IC-controlled site. Before selected content can be accessed, a commercial message is displayed in a full-screen format. After the full commercial message has been executed, the user’s intended content appears on-screen,” Amon said.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource