Yahoo! Tries Interruption-Free Web Radio, Chrysler Sponsors
The portal signed Chrysler to sponsor four commercial-free channels on its LAUNCHcast online radio service.
The portal signed Chrysler to sponsor four commercial-free channels on its LAUNCHcast online radio service.
Yahoo Music signed Chrysler to sponsor four commercial-free channels on the free version of its LAUNCHcast online radio service. Yahoo dubbed the program “Listen Now!” and is promoting it across the portal.
Four “stations” will present Chrysler-sponsored music programming free of commercial interruption. Chrysler branding appears on the player window and on the LAUNCHcast front page. Additionally, at the start of each audio stream, a 21-second spot identifies Chrysler as the stream sponsor.
Listen Now! Launched last month. The companies wouldn’t discuss financial terms, but called the ad deal one of the biggest buys ever on Yahoo’s Internet radio service.
Each month will feature three or four Chrysler-sponsored channels. For July, the stations include “Classical,” sponsored by Chrysler Convertibles, “Today’s Big Hits,” which has Chrysler SRT branding, and two more stations featuring the Chrysler 300.
The program will be promoted across several of Yahoo’s applications and content offerings, including the Yahoo Music Engine, Yahoo Messenger and in the left hand navigation on all LAUNCHcast pages.
For Yahoo, the commercial-free experiment with Chrysler also functions as a teaser for LAUNCHcast Plus, its premium ad-free subscription service.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article