U.S. Ad Network Rankings for January 2008
The top 50 U.S. ad networks in January 2008 by unique visitors.
A look at the top performing ad networks in the U.S. market for the month of January. Data are provided by comScore.
AOL’s Platform A, debuted as the top-performing ad network in the U.S. market. It’s reach of 166 million U.S. online Americans accounted for 91 percent of the online population.
ComScore’s QSearch data are based on an opt-in global panel of over 2 million consumers. The panel is observed for browsing and transactional behavior and participates in survey research to capture attitudes.
| Top 50 U.S. Properties, January 2008 | ||||||||
|---|---|---|---|---|---|---|---|---|
| Rank | Property | Unique Visitors (000) | Rank | Property | Unique Visitors (000) | |||
| Total Internet users | 184,239 | |||||||
| 1 | Yahoo sites | 138,059 | 26 | Superpages.com network | 26,237 | |||
| 2 | Google sites | 134,886 | 27 | CareerBuilder LLC | 24,752 | |||
| 3 | Microsoft sites | 119,297 | 28 | Glam Media | 24,626 | |||
| 4 | AOL LLC | 109,442 | 29 | Shopzilla.com sites | 24,210 | |||
| 5 | Fox Interactive Media | 83,752 | 30 | Monster Worldwide | 24,185 | |||
| 6 | eBay | 78,789 | 31 | CBS Corp. | 23,643 | |||
| 7 | Amazon sites | 59,003 | 32 | Expedia Inc. | 23,454 | |||
| 8 | Wikipedia sites | 55,589 | 33 | Gannett sites | 22,997 | |||
| 9 | Time Warner, excluding AOL | 52,645 | 34 | Bank of America | 22,990 | |||
| 10 | Ask Network | 52,102 | 35 | Yellowpages.com network | 22,869 | |||
| 11 | New York Times Digital | 48,471 | 36 | United Online Inc. | 22,065 | |||
| 12 | Apple Inc. | 48,413 | 37 | E.W. Scripps | 20,952 | |||
| 13 | Viacom Digital | 42,011 | 38 | Photobucket Inc. | 20,497 | |||
| 14 | The Weather Channel | 40,478 | 39 | Real network | 19,747 | |||
| 15 | CNET Networks | 34,859 | 40 | Lycos sites | 19,484 | |||
| 16 | 33,861 | 41 | WebMD | 19,219 | ||||
| 17 | Adobe sites | 31,169 | 42 | ESPN | 19,166 | |||
| 18 | Wal-Mart | 30,747 | 43 | WorldNow: ABC-owned sites | 19,115 | |||
| 19 | AT&T Inc. | 27,890 | 44 | NBC Universal | 17,828 | |||
| 20 | Target Corp. | 27,874 | 45 | Best Buy sites | 17,813 | |||
| 21 | Disney Online | 27,524 | 46 | WeatherBug | 17,456 | |||
| 22 | Verizon Communications Corp. | 27,220 | 47 | iVillage.com | 17,383 | |||
| 23 | Gorilla Nation | 27,119 | 48 | Cox Enterprises Inc. | 17,286 | |||
| 24 | Comcast Corp. | 27,068 | 49 | AmericanGreetings.com | 16,771 | |||
| 25 | craigslist | 26,660 | 50 | Hearst Corp. | 16,708 | |||
| Source: comScore, 2008 | ||||||||
| U.S. Ad Focus Ranking by Unique Visitor, January 2008 | ||||||||
|---|---|---|---|---|---|---|---|---|
| Rank | Property | Unique Visitors (000) | Reach (%) | Rank | Property | Unique Visitors (000) | Reach (%) | |
| Total Internet users | 184,239 | 100 | ||||||
| 1 | Platform-A** | 166,763 | 91 | 26 | Vibrant Media** | 75,953 | 41 | |
| 2 | Advertising.com** | 163,837 | 89 | 27 | CPX Interactive** | 71,667 | 39 | |
| 3 | Yahoo network** | 155,822 | 85 | 28 | MySpace.com* | 68,641 | 37 | |
| 4 | Google Ad Network** | 143,200 | 78 | 29 | eBay | 66,861 | 36 | |
| 5 | Specific Media** | 142,290 | 77 | 30 | Gorilla Nation Media | 65,282 | 35 | |
| 6 | ValueClick networks** | 137,548 | 75 | 31 | YouTube | 61,375 | 33 | |
| 7 | Yahoo | 136,243 | 74 | 32 | Undertone Networks** | 59,273 | 32 | |
| 8 | Tribal Fusion** | 131,840 | 72 | 33 | MSN home page | 58,548 | 32 | |
| 9 | 126,569 | 69 | 34 | Ask Network | 52,102 | 28 | ||
| 10 | Casale Media Network** | 121,893 | 66 | 35 | PrecisionClick** | 51,156 | 28 | |
| 11 | AOL Media Network | 109,442 | 59 | 36 | Kontera** | 50,481 | 27 | |
| 12 | Windows Live | 103,424 | 56 | 37 | Amazon.com | 48,324 | 26 | |
| 13 | DRIVEpm** | 102,085 | 55 | 38 | Business.com network | 48,181 | 26 | |
| 14 | Adconion media group** | 98,378 | 53 | 39 | AdDynamix.com** | 46,625 | 25 | |
| 15 | Yahoo home page | 95,460 | 52 | 40 | MapQuest | 44,537 | 24 | |
| 16 | Traffic Marketplace** | 95,254 | 52 | 41 | Turn Inc.** | 42,103 | 23 | |
| 17 | Tremor Media | 93,929 | 51 | 42 | YuMe | 41,666 | 23 | |
| 18 | AOL | 91,005 | 49 | 43 | About.com | 41,487 | 23 | |
| 19 | 24/7 Real Media** | 90,483 | 49 | 44 | eBay home page | 39,169 | 21 | |
| 20 | ADSDAQ by ContextWeb** | 88,984 | 48 | 45 | Vizi Media** | 38,066 | 21 | |
| 21 | BurstMedia** | 88,097 | 48 | 46 | IAC AS network | 37,526 | 20 | |
| 22 | AdBrite** | 85,308 | 46 | 47 | Nabbr | 36,643 | 20 | |
| 23 | Collective Media** | 79,832 | 43 | 48 | 33,861 | 18 | ||
| 24 | interCLICK** | 79,369 | 43 | 49 | Weather.com | 31,464 | 17 | |
| 25 | Centro | 78,460 | 43 | 50 | CNN | 29,157 | 16 | |
| Notes 1. Reach denotes the percentage of the total Internet population that viewed a particular entity at least once in January. 2. * means the entity has assigned some portion of traffic to other syndicated entities. 3. ** denotes an advertising network.
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| Source: comScore, 2008 | ||||||||
