Rubel Moves to Edelman
Former CooperKatz PR and blogging expert will join Edelman's WOM practice.
Former CooperKatz PR and blogging expert will join Edelman's WOM practice.
Public relations pro and blog marketing evangelist Steve Rubel is leaving CooperKatz to join Edelman’s word-of-mouth practice.
Rubel, formerly VP of client services at CooperKatz, will be a senior VP at Edelman, charged with helping the team win new word-of-mouth (WOM) business as well as developing and executing client programs. The role will be similar to the one he held at CooperKatz, but at a larger organization, Rubel wrote in his Micro Persuasion blog.
“After five years at CooperKatz, I felt it was time for me to take the next step in my evolution,” Rubel wrote. He expects to begin his new job at month’s end.
Rubel has been an outspoken proponent of blogs as corporate communications tools and is a regular speaker at industry events. At CooperKatz, he led blog marketing campaigns for clients including Vespa, WeatherBug, and the Association of National Advertisers.
Rubel will work under Rick Murray, general manager of Edelman’s diversified services portfolio, which includes WOM initiatives. “Rick is driving a smart group that is developing breakthrough word of mouth marketing programs that utilize new technologies and processes,” Rubel wrote.
The year-old CooperKatz practice that shared its name with Rubel’s blog will be renamed Cogence, short for consumer-generated intelligence. Rubel will keep the Micro Persuasion name for his blog, but Edelman won’t use the name for any of its services.
According to Richard Edelman, president and CEO of Edelman, Rubel will help Edelman reach its goal of persuading more corporate clients, particularly Fortune 500s, to commit to blogging.
“This is a missed opportunity to learn from consumers, to allow employees to be the first line of credible offense for corporate initiatives, to reach out to stakeholders such as NGOs and to co-create the brand story and corporate reputation with informed and passionate on-line participants,” Edelman wrote in his blog.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article