Snickers will lean on social media and paid search to support its :30 Super Bowl ad, which may trigger considerable online chatter for two primary reasons.
The candy bar brand is running the first in-game commercial, a point in the broadcast that lends itself to timely piqued interest levels for TV watchers who simultaneously post at Facebook or Twitter. Also, it is Snicker’s return appearance to the Super Bowl stage – three years after micro-site that allows users to create audible “Baby Mail” messages and then share them with friends.
Last week, we launched ClickZ Intelligence, through which we’ll be offering best practice guides, digital market data and trends. One of the ... read more
This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri integrations?
This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded ... read more