Wall Street Sports LLC, which operates an online sports stock market simulation, signed an agreement to be a partner with SportsLine USA Inc., the Internet- based sports media company and publisher of the CBS SportsLine Web site.
The deal encompasses a variety of cross-promotional activity, most notably a permanent Wall Street Sports branded area within the CBS SportsLine/Market Watch Business and Financial Arena Financial terms were not disclosed.
“The signing of this deal brings together two of the most popular sports sites on the Web and will allow us to market our product to CBS SportsLine’s members,” Wall Street Sports co-founder and president Larry Cotter said. “We expect this partnership to increase our membership 200% within the next two years.”
Wall Street Sports has also agreed to use CBS SportsLine’s news and information within the Wall Street Sports Web site. The sports content will complement the Wall Street Sports Daily, a daily online publication focusing on athletes’ performance on the Wall Street Sports market. The mission of the Wall Street Sports Daily is to provide Wall Street Sports’ members with all the sports news and information they need to make informed investment decisions.
Wall Street Sports has created a simulated sports stock market where professional athletes have been “transformed” into securities.
Investors can buy and sell shares of their favorite athletes in the same manner that Wall Street investors trade shares of Microsoft or Coca-Cola. Currently over 75,000 members from 10 different nations maintain Wall Street Sports portfolios and each week over 4,000 new members register, the company said.
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