CEO James Departs Omniture Less than a Year After Adobe Deal

Josh James, founder and former CEO of Omniture, is leaving Adobe less than a year after the software manufacturer purchased his measurement and analytics firm for $1.8 billion.

James’ departure was quietly announced in a press release listing a number of executive moves at Adobe. He will be succeeded by Brad Rencher, who was previously VP of business operations for the Omniture unit. James will leave Adobe by the end of July.

Omniture’s business now accounts for about 10 percent of Adobe’s revenue, according to the release.

“With Omniture, Josh built the industry’s first integrated online marketing suite as an intelligent platform to optimize online business initiatives,” said Shantanu Narayen, Adobe president and CEO, in the release. “Further, he provided the leadership to ensure that we exceeded our timelines and milestones for the integration of Omniture into Adobe.”

In March, Omniture struck a deal with Facebook that enabled marketers to buy and measure Facebook media through Omniture’s search campaign management platform.

It’s unclear whether James has taken a role with another firm.

Related reading

hp
A cartoon depicting web analytics. It shows a bubble with the letters WWW in it, surrounded by "click! click!". An arrow leads from the bubble to a notepad with graphs and charts on it. Another arrow leads to a chart on a piece of paper, with a lightbulb next to it, which leads on to a spanner with the words "tweak! tweak!" next to it. In the bottom left corner is a box with four bullet points in it: gather, report, analyse and optimise.
CHASE
INSIGHTS hp