Today we introduce the new ClickZ.
So, what does this mean for you as a reader?
Our new design, especially the removal of the left-hand vertical navigation, offers the ability to better showcase lively and colorful display, video, mobile, and social marketing campaigns that deserve your attention.
After all, we’re a publication that’s all about advertising and marketing.
“It has been a long time in coming and I am very grateful for all the hard work our team put in to make this new site a reality,” said Matt McGowan, head of U.S. and publisher, Incisive Media. “All testing points to the unanimous conclusion that our subscribers will have a better experience with ClickZ moving forward while our advertisers will be able to run higher impact and increasingly creative campaigns.”
We’re also introducing a new logo and more interactive features, such as showcasing your comments and tweets about ClickZ articles in the “community activity stream.”
“As publishing evolves, we’re ever more reliant – and grateful – for your insights and comments that provide us with a reality check on what’s working and not working in marketing today,” said Anna Maria Virzi, executive editor, ClickZ.
You will have greater flexibility to find what you’re looking for on ClickZ, thanks to an updated horizontal navigation. Click on “Topics” and you’ll find the latest news articles and specialized coverage, including how-to’s and commentary written by ClickZ Experts, under “Marketing Strategy” and other categories.
Our new logo, meanwhile, is the product of a months-long iterative process. One goal was to make the ClickZ name and icon bigger and bolder than it has been in years past.
You can also use tags to track key topics or companies, as well as use our new site search from Autonomy. And if you subscribe to any of ClickZ’s newsletters, you’ll notice the new design that should make reading articles easier on any device.
Overhauling a 13-year-old website that possesses rich archives – we have as many as 35,000 news stories, stats articles, and Experts columns – is a gargantuan task that requires vision, patience, and extreme attention to detail.
Leading the charge for change has been Matt McGowan, who worked in tandem with ClickZ’s editorial team and Rebecca Holz, our Web project lead. During the planning and work that stretched over a year, Rebecca demonstrated an amazing amount of patience in coordinating the finer details of the transition, working closely with Diane Carcary, Incisive Media’s project manager in U.K.; the software development team from Srishti based in India, and others.
With in-depth news analysis by ClickZ’s news team, commentary and how-to’s from marketing practitioners who author ClickZ Experts columns, and a repository for marketing stats, we look forward to continue to make good on our original promise to help marketers do their jobs better.
Let us know what you would like us to add as the site continues its evolution.
We look forward to hearing from you. Comment, below, or contact our editorial team.