U.S. Hispanic Users Lag Behind non-Hispanics in Internet Adoption

Internet use among foreign-born Latinos lags U.S.-born.

Hispanics’ Internet use continues to lag behind that of the non-Hispanic U.S. population, according to research conducted by the Pew Hispanic Center. The report, titled “The Latino Digital Divide,” found that just 64 percent of Latinos over the age of 18 go online, compared with 78 percent of non-Latinos.

pew2

Additionally, Internet use among foreign-born Latinos lags significantly behind that of their U.S.-born counterparts, with 85 percent of native-born Latinos over 16 years of age claiming to use the Internet, compared with just 51 percent of foreign-born Latinos.

Among younger users, 95 percent of non-Hispanics ages 16 and 17 go online, as do 96 percent of those ages 18 to 25. Among Hispanics in both age groups, however, the Internet use rate stood at just 77 percent, according to the report.

pew2

The report was based primarily on a survey that was conducted from August 5 through September 16, 2009, among a randomly selected, nationally representative sample of 2,012 Hispanics.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource