Breaking Media CEO Jonah Bloom, former editor of AdAge, has left the startup, which has aimed at carving hyper-niches in the digital publishing world. Bloom and the colleague he came on board with, Breaking Media Executive Editor Matt Creamer, told ClickZ News they left by mutual agreement with Breaking Media. Their last day was July 16.
As CEO and editor-in-chief, Bloom had a hand in the firm’s business development and ad revenue generation efforts. In fact, clean transportation site AltTransport, a site he and Creamer helped birth, still lists Bloom as the contact for “advertising on AltTransport.com, including unique sponsorship opportunities.” The site soft-launched in July.
“Obviously as CEO, I was responsible for all aspects of the company’s operations, and that would include sales, and business development,” Bloom said. Bloom is still listed on the AltTransport.com site as AltTransport co-editor.
Creamer, who served as senior editor at AdAge under Bloom, left the ad industry publication with Bloom in December 2009 to join Breaking Media in January. Creamer was responsible for editorial operations, strategy, social media development, and content partnerships at Breaking.
“Jonah Bloom and Matt Creamer have left Breaking Media by mutual agreement to pursue other opportunities in online media and custom publishing,” noted a statement from Breaking Media sent to ClickZ. “John Lerner, already an investor in the company with an extensive 20-year background in business-to-business publishing, subsequently joined Breaking Media as CEO, to lead the company’s development of new revenue streams and verticals.”
In a statement e-mailed to ClickZ, Creamer noted the accomplishments he and Bloom had achieved in their short stint with Breaking, including launching AltTransport. The site is described as a guide to environmentally-friendly, efficient modes of travel, and also covers the industry that propels green transportation. Ads running on the site currently are from environmental organization Natural Resources Defense Council, and Repower America – an initiative of the Alliance for Climate Protection and the Climate Protection Action Fund.
In the six and a half months Bloom and Creamer worked at Breaking, noted Creamer, “Fashionista and Going Concern experienced daily, weekly and monthly all-time traffic highs and improved their daily averages.” He added, “We helped increase Fashionista’s Twitter following by 900 percent, making it one of the top five biggest followings among fashion news sites.” Fashionista covers the fashion industry, while Going Concern is dedicated to covering the accounting industry.
In addition to advertising, Breaking Media offers market research, customer data list building, custom content creation, and events.
Neither Bloom nor Creamer have taken on a full-time position elsewhere. Creamer said he is doing freelance writing, consulting projects, and started a new blog, Socialbriety.com.
Other Breaking Media sites include legal news site Above the Law, and Wall Street and financial market news site Dealbreaker.
UPDATE: This story has been updated to include the statement from Breaking Media.
Follow Kate Kaye on Twitter at @lowbrowkate
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