Tribal DDB Picks Up Creative Director, Planner in New York
Seth Friedman joins as head of planning and Al Patton as creative director.
Seth Friedman joins as head of planning and Al Patton as creative director.
Tribal DDB has added two senior executives to its New York office: Seth Friedman as head of planning and Al Patton as creative director.
The Omnicom Group agency snagged Patton from The Interpublic Group’s R/GA, where he was creative director on that shop’s high-profile (and much honored) Nike account. Patton has also spent time at FCBi and Deutsch, and has worked for clients such as American Express, Kraft and the New York Daily News.
Patton’s arrival at Tribal DDB will serve as a bit of a reunion as well: the agency’s chief creative officer, Rob Rasmussen, was a colleague of his at R/GA, where the two worked together on Nike.
“Al represents the true modern creative director,” said Rasmussen in a written statement. “He weaves brand insight and consumer truths into big platform ideas. In execution, he is as much a conversation architect as he is an excellent storyteller.”
Friedman’s addition to Tribal’s planning team strengthens the agency’s continuing push beyond standard digital agency services. He was previously planning director at Tribal’s sister agency, DDB New York.
Tribal DDB clients include Budweiser, Volkswagen and Phillips.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...
View articleIn the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...
View articleAs well as football at Euro 2016, there’s also a battle for brand awareness, with the big clash between Adidas and Nike. Is there a clear w...
View articleChina's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...
View articleEvery fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparis...
View article"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital t...
View articleDigital disruption and traditional advertising collide as Jeff Cheong, president, Tribal Worldwide Asia, reflects on his favorite advertisements of al...
View articleIn this week's Throwback Thursday, Nathy Aviram, chief production officer at McCann New York, tells ClickZ about the storytelling behind his favorite ...
View article