Apple and Google Continue Smartphone Growth in Europe
Nokia continues to lose ground as the number of devices running Apple, Google, and RIM operating systems grow.
Nokia continues to lose ground as the number of devices running Apple, Google, and RIM operating systems grow.
Despite the fact Nokia’s Symbian platform remains the dominant smartphone platform across Europe, the number of devices running Apple’s iOS and Google’s Android operating systems continues to grow.
Symbian was installed on almost 69 percent of new smartphones in July 2009, but that figure fell significantly to 54.4 percent in July 2010. Meanwhile both Apple and Google enjoyed gains, growing their overall market share by 9 percentage points and 5.6 percentage points, respectively, over the same period.
BlackBerry manufacturer RIM also saw its share of subscibers grow, reaching an 8 percent share of handsets in July 2010, while Microsoft’s Windows Mobile platform lost ground, falling by 2.3 percentage points and 11.6 percent share.
Top Smartphone Platforms in Europe*, 3 Month Average ending July 2010 vs. July 2009 | ||||
---|---|---|---|---|
Subscribers (%) | ||||
Smartphone Platform | July 2009 | July 2010 | Point Change | |
Symbian | 68.8 | 54.4 | -14.4 | |
Apple | 10.2 | 19.2 | 9 | |
Microsoft | 13.9 | 11.6 | -2.3 | |
RIM | 6.4 | 8.0 | 1.6 | |
0.5 | 6.1 | 5.6 | ||
Source: comScore 2010 *Includes smartphone subscribers age 13+ in the U.K., Germany, France, Spain, and Italy. |
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceIn the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...
View articleGoogle’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...
View articleJean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as...
View articleAbhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...
View articleWith Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...
View articleAmazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in ...
View articleWhat does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View article