Despite the fact Nokia’s Symbian platform remains the dominant smartphone platform across Europe, the number of devices running Apple’s iOS and Google’s Android operating systems continues to grow.
Symbian was installed on almost 69 percent of new smartphones in July 2009, but that figure fell significantly to 54.4 percent in July 2010. Meanwhile both Apple and Google enjoyed gains, growing their overall market share by 9 percentage points and 5.6 percentage points, respectively, over the same period.
BlackBerry manufacturer RIM also saw its share of subscibers grow, reaching an 8 percent share of handsets in July 2010, while Microsoft’s Windows Mobile platform lost ground, falling by 2.3 percentage points and 11.6 percent share.
|Top Smartphone Platforms in Europe*, 3 Month Average ending July 2010 vs. July 2009|
|Smartphone Platform||July 2009||July 2010||Point Change|
Source: comScore 2010
*Includes smartphone subscribers age 13+ in the U.K., Germany, France, Spain, and Italy.
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. ... read more
Wireframes and flow diagrams help everyone, including stakeholders and project teams, visualize what the website (or app) will look and feel like on a mobile device and how the user will use it.
As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world.