RIM Launches Mobile Ad Service for BlackBerry Developers
Developers will be able to sell their in-app inventory to ad networks that are RIM partners.
Developers will be able to sell their in-app inventory to ad networks that are RIM partners.
BlackBerry manufacturer Research In Motion today announced the launch of a mobile ad platform for developers, which will pool in-app ad inventory for sale to partner ad networks, including Millennial Media and Jumptap.
RIM says the platform – dubbed the BlackBerry Application Platform – will allow developers to monetize their software more effectively by eliminating the need to manage relationships with multiple networks. Instead, the service will optimize their inventory to maximize yield, with the developer receiving 60 percent of the resulting ad revenue. “The service reduces the commercial and technical complexity of enabling ads within an application and offers developers a new avenue of monetization,” said Alan Brenner, senior vice president of BlackBerry Platform at RIM.
Apple’s recently launched iAd product provides developers on its platform with a similar service, and offers them the same chunk of ad revenue. However, Apple sells the inventory itself, rather than passing it on to a network to sell.
At launch, RIM’s platform will aggregate ads from networks, including Amobee, Jumptap, Lat49, Millennial Media and Mojiva. RIM says it expects to integrate other networks, including Buzzcity, NavTeq, Placecast, Sympatico, Transpera, Where, and xAD, in coming months.
At launch, supported ad formats will include standard Mobile Marketing Association mobile banner ads, as well as HTML 5-based rich media ads. RIM says it will also be integrating mobile rich media technology from third-party vendors, including Medialets.
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceGiants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...
View articleMobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...
View articleWhile ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...
View articleAd blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...
View articleAs the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...
View articleWhat is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...
View articleAs social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Read More...
View articleVideo is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...
View article