Facebook's Footprint Grows on External Sites
Social giant says 250 million monthly viewers interact with either Facebook Connect or social plug-ins.
Social giant says 250 million monthly viewers interact with either Facebook Connect or social plug-ins.
During an interview at at Le Web last week, Facebook Developer Network Director Ethan Beard (pictured) boasted that 250 million unique Internet users employ Facebook Connect every month. TechCrunch and AllFacebook noted the comments, which were surprising even in light of the site’s staggering growth in 2010.
Two-hundred-and-fifty million is close to half of Facebook’s user base. When applied to the estimated global Internet audience, that represents something less than 13 percent. According to InternetWorldStats.com, 1.96 billion people worldwide used the Web on June 30. Additionally, he mentioned at Le Web – a Paris-based Internet conference – that 100 million more people had begun using Facebook Connect in the last year, underscoring the site’s burgeoning footprint in the Internet ecosystem.
ClickZ has since reached out to the Palo Alto, CA-based company to ensure that Beard’s comments were not being misunderstood or misconstrued. And indeed, there is a bit of a catch: Facebook Connect cannot take credit for all 250 million, a spokesperson said. That figure also entails people who interact with social plug-ins such as the “Like” and “Recommend” buttons on external websites.
“This number includes people who log into websites with their Facebook credentials, as well as those who share experiences on other websites with Facebook friends through features such as the Like button,” the Facebook spokesperson explained.
While slightly sobering, such a clarification doesn’t damage Facebook’s reputation as a potentially dominant player in the digital space. When CEO Mark Zuckerberg announced his company’s open graph last April, some pundits said Facebook could take over the Internet. Eight months later, it appears the company has made a small dent in that idea.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceBar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie&r...
View articleAs governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...
View articleMost marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in rec...
View articleThe average person spends just under two hours a day (116 minutes) on social platforms, which means a successful social media strategy is imperative f...
View articleEveryone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...
View articleFacebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...
View articleFacebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to ...
View articleFacebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...
View article