Microsoft’s Bing search engine continued to grow its share of U.S. searches in November, enjoying a 0.3 percentage point increase versus October, according to data from comScore. That gain appears to have come at the expense of Google, Yahoo, and AOL, all of which saw 0.1 percentage point reductions.
Though that growth is by no means exponential, Microsoft has been consistently growing its market share over the past year, accounting for 11.8 percent of searches in November 2010 versus 10.3 percent during the same month in 2009, and 11.1 percent of searches in August.
|Explicit Core Share* of U.S. Searches Among Leading Providers, November 2010 vs October 2010|
|Share of Searches (%)|
|Domain||October 2010||November 2010||
Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.
|Source: comScore 2010|
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets ... read more
Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they ... read more
A report by Ofcom has found that just 60% of adults can realise that PPC ads in search results are in fact ... read more
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe.