From Facebook’s Like button expansion to Twitter’s first ads, the stories that drove the industry in 2010, as reportd by ClickZ News:
- Facebook Plants Like Button Across the Web
- The FTC Calls for Do-Not-Track
- Online Advertisers Unveil Big Self-Regulatory Push
- Google’s AdMob Buy Approved
- Apple Buys Quattro
- The First iPad Ads
- Twitter Finally Unveils Its Ad Model
- Foursquare Builds Audience
- Facebook Launches Places
- Ads on FarmVille
- Old Spice Takes Web Video By Storm
- Yahoo Moves to Bing
- The Facebook Takeover
- The 2010 Digital Election
- And, in the “just can’t resist” category:Remember Chatroulette?
Facebook dramatically increased its presence on the Web by syndicating its well-known “Like” button to numerous third party sites.
The Federal Trade Commission upped the ante on industry self-regulators, calling for a stringent do-not-track mechanism.
More than 50 of the largest publishers, ad networks and third party data firms agree to participate in the industry’s potentially far-reaching behavioral ad choice initiative.
Google’s $750 million acquisition of the mobile advertising company passes government muster, launching the race to own the mobile ad space.
Apple’s Quattro Wireless acquisition represented its first foray into digital advertising, and led to an explosion of mobile ad spending in 2010.
ClickZ reviews the ads appearing in four apps for Apple’s iPad in a video.
The earliest Twitter ads were used by Best Buy, Sony Pictures, Virgin America, and others.
The company garnered thousands of new users at Austin’s South-By-Southwest interactive conference, adding fuel to hype around the emerging geo-social platforms.
Facebook enters the location-based business, partnering with would-be rivals.
Microsoft’s Bing makes a splash on popular Facebook app FarmVille.
ClickZ went behind the scenes of Wieden+Kennedy’s beloved social media campaign for Old Spice.
Yahoo completed its transition to Microsoft’s Bing, representing a last-ditch effort to gain search market share from Google.
A timeline tracking the rapid expansion of Facebook’s open graph in its first six months.
ClickZ’s top 7 digital trends that made the 2010 election tick.
One brand’s foray into the untamed world that quickly became a forgotten fad.
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