Online sales during the 2010 holiday season in the United States totaled $32.6 billion, an increase of 12 percent compared to 2009, according to comScore. The total marked an all-time high.
The biggest spending day of the season – and also year – was Monday, Nov. 29, 2010, when sales totaled $1.03 billion, a 16 percent jump.
Based on percentage change, the biggest increase came on the free shipping day, Dec. 17, 2010, when sales climbed 61 percent; sales totaled $586 million in 2009 compared to $942 million in 2010.
|Online Spending: 2009 vs. 2010 Holiday Season|
|Nov. 1-Dec. 31, 2010||29,084||32,589||12%|
|Thanskgiving Day (Nov. 25)||318||407||28%|
|Black Friday (Nov. 26)||595||648||9%|
|Cyber Monday (Nov. 29)||887||1,028||16%|
|Green Monday (Dec. 13)||854||954||12%|
|Free shipping day (Dec. 17)||586||942||61%|
Methodology: Full season comparison based on calendar days; individual day comparisons are based on corresponding shopping days in 2009. Green Monday is the second Monday in December.
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