Having posted strong year-over-year growth in November, average search CPC prices were also up in December, according to data from Efficient Froniter.
Although prices in the finance and travel spaces were seasonally down versus November, prices of ads in those sectors grew 10 percent and 23 percent compared with December 2009.
Meanwhile, the automotive and retail categories saw month-over-month growth of 2 percent and 10 percent respectively, month-over-month, and 15 percent each on a year-over-year basis.
According to Efficient Frontier Director of Business Analytics Siddharth Shah, the company’s intitial estimates suggest CPCs rose by around 20 percent for the fourth quarter of 2010 compared with the same period in 2009.
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be ... read more
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search ... read more