Chili's Serves Free Brownie Sundaes for Facebook's Birthday
Restaurant chain eschews "like" wall tactic, making freebie coupons available to all Facebook users.
Restaurant chain eschews "like" wall tactic, making freebie coupons available to all Facebook users.
If you enjoy Facebook and chocolaty desserts, that’s enough for Chili’s Bar & Grill to give you a free brownie sundae coupon to celebrate the social site’s 7th birthday tomorrow. That’s right, you will not be required to join the restaurant brand’s 680,000 “likes” in order to get the freebie.
“We have been very hesitant to ‘buy’ our fans,” Nicole Cochran, marketing director at Chili’s, part of Dallas-based Brinker International, told ClickZ. “They love our brand, and that’s why they’ve joined…We’ve grown our Facebook audience in a very organic fashion.”
The coupon will be available at 9 a.m. Eastern Standard Time and remain valid until Feb. 10. To redeem the dessert offer, Facebook users can either print off the coupon or display the code on their smartphones to a Chili’s table server. To push the coupon (pictured), the brand will author multiple Facebook posts during the next week, while also tweeting to its 16,200 Twitter followers.
Meanwhile, Cochran stated that her marketing team wasn’t above using the increasingly common “like” wall tactic to increase the brand’s Facebook audience. Chili’s lets people who “like” the brand partake in exclusive offers, such as a weekly gift card giveaway program, coupons, trivia questions, and sneak peeks at various new promotions.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceBar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie&r...
View articleAs governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...
View articleMost marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in rec...
View articleThe average person spends just under two hours a day (116 minutes) on social platforms, which means a successful social media strategy is imperative f...
View articleEveryone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...
View articleFacebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...
View articleFacebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to ...
View articleFacebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...
View article