The average price of CPC search ads in the travel sector grew by more than 20 percent in January on a year-over-basis, according to data from online ad management platform provider Efficient Frontier. Prices also rose in the automotive, finance, and retail categories, pointing to an increasingly competitive overall search ad marketplace and growing investment from advertisers.
Following the holiday period in December, CPCs across all sectors dipped on a month-over-month basis, with retail – unsurprisingly – experiencing the largest change. After a year of strong growth in CPC prices in 2010, Efficient Frontier predicts more modest rises in 2011 as the market returns to more stable conditions following the economic turbulence of 2009.
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be ... read more
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search ... read more