Austin, Texas– Many people have a friend who has lauded Mint.com for “figuring out where my money was going,” but most consumers still haven’t given the three-year-old personal finances site a chance. Aaron Forth, director of product design for the Mountain View, CA-based company, and his team have been trying to overcome their resistance with mobile and social marketing efforts.
Fresh from his SXSWi address, Forth talked with ClickZ about what makes a mobile app attractive in an era where cutting through app clutter has become more difficult. He also touched on Mint.com’s current “Drop Your Debt Challenge” campaign, which uses Facebook and Twitter to get consumers to encourage each other to participate.
In the video interview below, shot in warm-but-windy Austin on late Friday afternoon as SXSW goers started their “Happy Hour” proceedings, Forth addresses his company’s key mobile and social goals.