Austin, Texas — FunnyOrDie.com was the brainchild of an aspiring comedian named Michael Kvamme, and then famous laugh-master Will Ferrell got involved. Four years later, according to recent data from comScore, it has been getting around seven million unique viewers a month.
The Los Angeles-based web site has even partnered with cable powerhouse HBO, which runs “Funny or Die Presents” episodes as part of its regular TV programming. And Hollywood stars like Lindsay Lohan, Jerry Seinfeld, and Patrick Stewart have made guest appearances.
With all of that going for it, brand advertisers like K-Swiss have naturally gotten on board. On Monday evening, ClickZ spoke with Marketing VP Patrick Starzan outside The Highball during SXSWi and learned what brands have been requesting from his site.
Digital video is a massive and growing opportunity. One hundred million U.S. internet users watch online video every day, and online video ... read more
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun.
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.