In the two weeks following its introduction, iPhones on the Verizon network accounted for around 5 percent of ad impressions served to the device, according to data from Millennial Media.
Growing steadily since the launch of the Verizon handset on February 10, the company reported a 4.5 percent portion of ad impressions were served to it on February 24. The iPhone is only currently available from two U.S. providers, indicating devices on the AT&T network must therefore have accounted for the remaining 95.5 percent of impressions that day.
Given that the majority of advertisers target by application or website, rather than by carrier, the data gives an insight into Verizon’s early sales of the Apple device, suggesting around 5 percent of U.S. iPhones could be currently running on the Verizon network.
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips.
Empathy maps help project teams get into the head… or shoes of their target customer to understand how they are feeling about ... read more