Burger King and Crispin Porter + Bogusky are parting ways, ending an agency-client relationship that produced some of the more celebrated interactive campaigns.
Over seven years, CP+B’s digital output for the burger giant included “Subservient Chicken,” “Whopper Sacrifice,” “Sith Sense” and BK-branded Xbox titles that were sold cheaply in the chain’s restaurants.
The companies issued this joint statement:
“Burger King Corp. and Crispin Porter + Bogusky have enjoyed a tremendously successful relationship over the past seven and a half years. During that time, our creative partnership resulted in countless innovative and engaging campaigns for the BK brand. We are incredibly proud of all that we have accomplished together, but have mutually decided that now is the right time to part ways. We are fans of each other’s work and wish each other much success in the future.”
While neither company would comment on the reasons for their parting, Burger King has experienced some tumult in its marketing organization. Last month saw the exit of Chief Marketing Officer Natalia Franco, who had been in place less than a year.
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
At ClickZ Live New York, we spoke with Hilton Worldwide's Melissa Walner about the brand's digital spend balance and the challenges of infrequent interaction.
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality.