Gilt Groupe Deals for Decorati

One high-end e-commerce brand purchases another, as daily deals niche keeps bubbling.

giltgroupGilt Groupe, a high-end fashion daily deals brand, has purchased home décor e-commerce company Decorati. The acquisition underscores the burgeoning daily deals niche, while accenting Gilt’s designs on expanding the merchandise available on its members-only site.

San Francisco-based Decorati offers product categories including furniture, fabrics/wallpaper, kitchen/bath, paint, lighting, and outdoor. The company’s marketplace-styled site facilitates sales between upscale consumers and designer product sellers with items often imported from around the globe.

It is not Gilt’s first foray into the home category. The company says it has been offering about 30 sales per week from around 400 brands, which include names like Jonathan Adler, Stark, and Mitchell Gold + Bob Williams.

Gilt plans to launch a broader home category business later this year now that Decorati is on board, according to the New York-based company. The offering “will be a mixture of full-price merchandise, one-of-a-kind items and antiques, daily flash sales, community and social tools, and will include a channel specifically for the designer,” it said in a prepared release.

Specifics about the purchase were not disclosed.

But such investments by daily deals players could be ripe for a healthy return. According to a report by BIA/Kelsay, the niche will be a $4 billion industry by 2015. In 2010, BIA/Kelsey found daily deals services captured $873 million. If correct, its projections indicate a 35 percent compound growth rate during the next four years.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource