R/GA San Francisco names executive creative directors. Mark Shewmaker and Robert Smiley will report to Nick Law, EVP, chief creative officer, North America. They’ll co-lead R/GA’s creative initiative for strategic branding and digital platforms.
Perry Ellis appoints La Comunidad for Original Penguin by Munsingwear. Perry Ellis International makes La Comunidad full-service agency of record for the clothing line. The assignment includes social media, print, email marketing, and in-store events.
Arnold Europe to expand Jack Daniel’s digital presence. Arnold Europe will develop a creative digital platform, focused heavily on social media, for Jack Daniel’s in Europe and Asia-Pacific. A worldwide digital campaign for the spirits brand is expected to launch in May.
The Economist selects Havas Digital. After a review, Havas Digital, the digital media and interactive division of Havas Media, was chosen by the Economist to oversee all digital and social media duties for their circulation acquisition endeavors.
Snapchat keeps surprising us with its continuous growth and it may become more interesting for brands now that it’s experimenting with ecommerce. ... read more
Mother's Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it's not too late for your messages to reach people.
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?