Groupon says it now has more than eight million subscribers in the U.K., exceeding 10 percent of the country’s population. That penetration reflects the daily deals site’s accelerated international expansion efforts, financed largely by the $950 million investment it secured in January.
Besides broad reach in the U.K. market, Groupon also reported a high level of repeat business among that audience, with more than 95 percent of customers purchasing more than one voucher to date. On top of that, over 50 percent of U.K. customers have purchased five or more coupons, the company said.
After taking on additional funding in January, the company has been aggressively expanding its staff and operations both in the U.S. and abroad. On its recruitment site, 150 U.S. vacancies are currently listed, alongside at least 50 in the U.K. The majority of those positions are in either sales or engineering, highlighting its continued strategy of aggressive expansion.
Groupon says it has worked with over 6,900 U.K. businesses to date, serviced by 500 staffers across the country. Alongside local businesses, major brand clients have included Body Shop, T-Mobile, Orange, American Apparel, Itsu, ASOS, Virgin Wines/Virgin Balloons, Photobox, Streetcar, Avis, and Expedia.
This week the company launched its official iPhone and iPod Touch application via Apple’s international app store. The app has been available in the U.S. since last May, but the international launch will enable it to deliver local deals to users’ mobile devices across the globe.
Furthering its mobile ambitions, Groupon also purchased Pelago this week, which manufactured location-based service Whrrl. That acquisition followed the introduction of “Groupon Now,” a feature within the Groupon mobile app that delivers real-time location-based deals.
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
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